Description détaillée du poste

VACANCY – BRANDE EXECUTION & DIGITAL OFFICER

Key Responsibilities

MEDIA MANAGEMENT AND ACHIEVEMENT OF BRAND OBJECTIVES

• Develop simple, relevant, clear and easy-to-understand communication so that subscribers choose Airtel as their 1st choice
• Identify key competitive strengths and plan key tactical actions to improve our TOMA
• Decide on the creative direction for local communications according to clearly defined brand guidelines.

    DIGITAL EXPECTATIONS

• Manage Econet’s integrated digital marketing campaigns at OpCo level covering website, social media, paid digital media, CRM (email) and mobile.
• Ensure implementation of Econet’s integrated digital marketing strategy and best practice guidelines.
• Local OpCo implementation of digital marketing campaigns, including website updates, social media engagement, paid digital media, email, etc.
• Be the digital expert at the OpCo level, but work to empower the broader OpCo team through training and best practice guidelines.
• Manage digital agency partners to ensure the expected level of service is delivered as well as coordinating with digital agency
• Report on all digital marketing activities which are published on a weekly and monthly basis, and by campaign
• Work with cross-functional teams, including marketing, IT, customer service, PR, etc. to launch digital marketing campaigns. Manage agency to execute deliverables

    MEDIA BUDGET MANAGEMENT AND OPTIMIZATION

• Prioritize and focus on key activities with high business impact
• Plan and monitor media costs
• Understand business needs and ensure optimal use of available resources
• Ensure optimum SOV (Share of Voice) compared to the competition with the allocated communications budget

    SERVICE QUALITY ASSESSMENT AND MEDIA MANAGEMENT

• Ensure that media work is carried out according to the brand’s graphic charter
• Execute communication campaigns in line with the brand’s core values.
• Ensure that all representations of the brand on articles, products, communication media and infrastructures comply with the graphic charter.
• Effectively and constantly review media performance on the basis of their added value in terms of value for money.
• Set up SLAs with the media and ensure that the terms are respected.
• Reinforce the specific terms of sanctions in the event of breach of contract terms

Education

• University degree (Bac +4) in Marketing, Communications, Sales Management, Business Administration;
• Good knowledge of communications techniques;
• Critical thinking with good analytical and statistical skills;
• Excellent oral and written communication skills;
• Good level of English.

Experience

• At least 2 years’ experience in a similar position;
• Experience in a communications, advertising or journalism agency;
• Good knowledge of the media and communications agencies.

Please apply via email to: careers@econet.bi or bring your application to HR department, clearly indicating the position being applied for in the subject area. Closing date for all applications is Tuesday, 31 October 2023 at 5PM.

Please note only short listed applicants will be responded to